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In a Surprise to No One, Instagram is Testing Ads in Reels

Instagram puts ads just about everywhere in its app, and now, they’re coming to Reels. The company says today it’ll start testing ads in its TikTok copy product in India, Brazil, Germany, and Australia. The plan is to then expand that group in the coming months. The...

Facebook Tests Topic Targeting for In-Stream Video Ads

Facebook is announcing some new capabilities for video advertisers on Facebook and Instagram, as well as new numbers about the potential audience that those ads might reach. Numbers first: The company says there are now 2 billion people each month who watch videos...

Incorporating More Feedback Into News Feed Ranking

Our goal with News Feed is to arrange the posts from friends, Groups and Pages you follow to show you what matters most to you at the top of your feed. Our algorithm uses thousands of signals to rank posts for your News Feed with this goal in mind. This spring, we’re...