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Meta Provides New Ad Placement Controls to Ensure Brand Safety

As it works to provide more tools to facilitate brand safety in ad placement, Meta has launched a new set of inventory filters for Facebook and Instagram Feeds, which will provide a simple way for brands to avoid unwanted association with potentially offensive, or...

TikTok Looks to Facilitate Branded AR Campaigns with New Program

TikTok’s looking to help brands create more immersive, engaging campaigns, by adding a new element to its Effects House AR creation tool which will facilitate brand/creator collaborations, offering businesses a new way to connect with the TikTok audience. Continue...