Meta’s announced some new Reels ad options to help more businesses tap into the popularity of the format, while it’s also testing new third-party verification elements to reassure brand partners. Continue reading
After initially enabling Twitter Blue subscribers to share tweets up to 4,000 characters long back in February, then expanding that to 10,000 characters in April, Twitter’s now expanded this again, with Blue users now able to post 25,000 character posts in a single...
TikTok’s adding another way to help brands to engage consumers, with new Interactive Add-Ons for promotions, which are essentially stickers, pop-ups, and other visual markers that invite users to engage with ads. Continue reading
TikTok is determined to make in-app shopping a thing, despite lukewarm response from Western audiences, as it seeks to capitalize on the massive popularity of the app, and in particular, its capacity to drive trends. Continue reading
Instagram is finally letting users download Reels posted by others so they can share them outside the app. Rival short video app TikTok has had this feature for years and gained popularity by people watching short videos with the app’s watermark outside the platform....
