TikTok has launched a new, AI-powered “Creative Assistant” tool within its ad tools, which will guide marketers through various aspects of the campaign creation process, by linking them to relevant examples, tools, and even producing sample ad scripts, based on tools...
YouTube has announced some new analytics updates, including insight into why subscribers cancel their channel subscription, which could assist in your future planning. Continue reading
LinkedIn’s looking to improve accessibility on the platform, with a new initiative that will see all articles published directly on LinkedIn now processed through Microsoft’s “Immersive Reader” system, which will enable users to use text-to-speech, translations,...
TikTok’s eCommerce push is about to be squashed in Indonesia, a key growth market for its in-stream sales push, due to concerns around the impact of TikTok’s shopping tools on the local market. Continue reading
YouTube today announced an update to its advertiser-friendly guidelines that relaxes some of its rules around controversial issues, including sexual and domestic abuse, abortions and eating disorders. Continue reading
