After negotiations between TikTok and Universal Music Group failed to reach a new agreement on usage rights, Universal has announced that it will withdraw its music from the app, as of February 1st. Continue reading
Meta has announced a new video ad performance measurement, which will take into account delayed response actions, like visiting a website in a follow-up session, as opposed to tapping through on an ad direct. Continue reading
LinkedIn has launched a new “Website Actions” ad tracking option, which uses the LinkedIn Insight Tag on your website to better connect in-stream activity to web response, helping to optimize ad measurement. Continue reading
YouTube has announced new analytics for Playlists, as well as some smaller tweaks and updates in YouTube Studio to help manage your YouTube content. Continue reading
X has added another way to boost the visibility of its Communities element, with community admins now able to add topic tags to their groups, which will then help to highlight it in related in-app searches. Continue reading
