Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Continue reading
Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Continue reading
Meta’s announced some expanded brand safety and placement tools for its ads, which will help brands manage how their promotions are shown across both Facebook and Instagram. Continue reading
X is making a significant change to its creator monetization program, switching from ad revenue share to a percentage of Premium user payments as the financial pool for its participating creator payouts. Continue reading
Meta has announced some new ad updates at Advertising Week, including AI video animation tools, expanded creator collaboration options, additional Collections promotion features, and more. Continue reading
Facebook wants to woo more younger users to join its social network, instead of spending all their time on TikTok, Instagram, and other social apps. Continue reading
