Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs. Continue...
Snapchat’s rolling out some new features for the holidays, which are designed to give your Snap experience a Christmas-themed refresh. Continue reading
After announcing Sponsored Snaps back in September, which will be the first Snapchat ad type that gets directly inserted into user inboxes, Snap has now announced its initial Sponsored Snap campaign, with a DM video message going out to all U.S. Snap users aged 18+ to...
Snapchat’s adding a new safety feature to its Snap Map, with parents now able to request that their teen share their real time location in the app. Continue reading
Snapchat has added some new activations for Halloween in its latest feature update, while it’s also got a new lock screen integration on iOS, and “Footsteps” to track your travels on the Snap Map. Continue reading
Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends. Continue...
