Wanna’ know why TikTok has been such a hit with users, and why it was able to so quickly catch up with, and even supersede Instagram in many respects? Continue reading
TikTok continues to ramp up its in-stream shopping push, with the platform now offering TikTok Shop credits to users for inviting friends to join the app, and for using the app themselves. Continue reading
TikTok’s revised shopping push in Europe has now been activated, with the platform launching TikTok Shop in Spain as the first step of its broader eCommerce expansion. Continue reading
The social media company had hoped a federal appeals court would agree with its argument that the law was unconstitutional because it represented a “staggering” impact on the free speech of its 170 million US users. Continue reading
TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear. Continue reading
TikTok has launched an updated “Donation” feature for Giving Tuesday, which will make it easier for people to promote, and to contribute to causes directly within the app. Continue reading