Despite X Premium failing to catch on the way that Elon Musk had hoped, the platform’s keen to find new ways to boost its revenue intake, as it looks to integrate more AI elements, which come at a significant cost, while also offsetting its ad revenue losses. Continue...
X has made another change to the engagement requirements for its creator revenue share program, with the platform increasing its minimum threshold for verified followers. Continue reading
X users no longer need to pay for X Premium to use the service’s AI chatbot, Grok. Instead, X is allowing users 10 free prompts every 2 hours. Continue reading
X has added a new element to its updated analytics, which now shows you how many followers versus non-followers are engaging with your posts in the app. Continue reading
The platform formerly known as Twitter is rolling out new labels for parody and fan accounts, in order to clarify what each profile actually represents in the app. Continue reading
While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m not sure it’s the main issue right now. Continue reading
