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X Doubles Down on Video with a New TV App

Years ago, Twitter tried but eventually walked away from building TV apps after getting a lukewarm reception. Now, as it looks to revive its advertising business, its new incarnation X is hoping for a rerun. The company announced a new TV app available “on several app...

X Rolls Out Advanced Analytics to Premium Subscribers

X has rolled out its updated Audience Insights tab for X Premium users, which now includes a range of new elements, including info on your audience’s age, gender, and country of origin, among others. Continue reading

X Launches Reply Sorting Options on Posts

After testing it out over the last few months, X has now rolled out its new reply sorting options for post reply stream, which will provide another way to focus your time and engagement in the app. Continue reading

X Removes All Ads for Premium+ Subscribers

Just as Elon goes to battle against the broader ad industry, X is also looking to help users avoid ads entirely in the app, with those paying for X Premium+, its most expensive subscription package, now set to get a totally ad-free X experience. Continu...