Instagram Tests AI Profile Image and Sticker Generation Tools
Meta: Hey, all this generative AI stuff is pretty cool, don’t you think? Me: Sure, there’s some interesting ways to use it Continue reading
Instagram Moves Stories Highlights to Their Own Tab
Get ready for another change to your IG profile display, with Instagram now preparing to move your Story highlights bubbles from above the profile grid, and into their own section within your profile tabs. Continue reading
Facebook To Remove the Option To Allow Public Followers on Personal Profiles
Get ready for a change to your Facebook profile, with the platform removing the option to have public followers on personal profiles over the coming months. Continue reading
Instagram Makes It Easier To Remove Inactive Profiles From Your Audience
This could be helpful. Instagram is now displaying how many inactive profiles are among your followers, so that you can remove them from your audience if you prefer. Continue reading
Google Announces New Shorts-Focused Video Ad Options
With Shorts continuing to rise in popularity on YouTube, Google has today announced some new Shorts-focused ad options that’ll make it easier for brands to tap into Shorts for their promotions. Continue reading
Facebook Switches to ‘Views’ as Its Primary Metric
After Instagram announced that it was switching to “Views” as its primary focus metric back in August, Meta has now announced that Facebook will follow suit. Continue reading
TikTok Adds New Gen AI Video Creation Tools for Marketers
As you can see in this example sequence, TikTok’s new video generation process will be able to create TikTok-aligned video clips for you, based on a product description or URL, with the system able to drag in images from the URL to build into an AI generated video...
Snapchat Adds New Safety Features, Including Live Location Requests
Snapchat’s adding a new safety feature to its Snap Map, with parents now able to request that their teen share their real time location in the app. Continue reading
Threads Takes First Steps To Separate Itself From Instagram
Instagram chief Adam Mosseri has announced that Threads is now moving into a more independent phase, which could eventually see it separate itself from Instagram entirely. Continue reading
YouTube Prepares to Launch ‘Jewels’ Live-Stream Gifting Process
YouTube’s preparing to launch its new “Jewels” creator donation option, which will enable viewers to purchase digital stickers that they can apply during a live stream, with a percentage of the sticker purchase price then allocated to the streamer. Continue...
LinkedIn Adds ‘Open to Volunteer’ Option
LinkedIn’s adding a new option to help users signal their interest in volunteer opportunities, and help charitable organizations find people looking to assist in their various causes. Continue reading
TikTok Expands Affiliate Marketing Program
TikTok’s looking to make it easier for creators to post affiliate links, and earn commission for doing so, with an updated process for adding links from selected partners. Continue reading
Pinterest Adds New Gift Discovery Elements for the Holidays
Pinterest has added some new features to assist in your holiday shopping search, including custom product wishlists, expanded Gift Guides from famous users, and a new way to save items from Gift Guide displays. Continue reading
TikTok Announces Celebrity-Led Live Shopping Streams for the Holidays
As I’ve reported many times, TikTok really, really wants to get people buying products in-stream, so it’ll come as little surprise that the platform is making a big push on shopping features this holiday season. Continue reading
YouTube Expands Its AI Music Experiment, Adds Live Reminders on Shorts
YouTube’s announced a new generative AI element as part of its weekly feature update, while it’s also adding new live-stream notification within the Shorts feed. Continue reading
TikTok Adds Integrated Log-in for Lemon8
It seems that adoption of ByteDance’s Instagram-like “Lemon8” app is stalling, with the company now looking to use TikTok to boost Lemon8 sign-ups. Continue reading
Threads Expands Drafts on Mobile
Threads has now expanded its drafts element mobile, moving it into line with the desktop app, with users now able to save up to 100 Thread drafts in the app. Continue reading
Meta’s Rolling out More Variable Ad Display Options
Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Continue reading
Instagram Expands Boosting To Include More Post Types
Instagram’s expanded its post boosting options, giving you more ways to maximize the value of your best-performing organic updates. Continue reading
TikTok’s Latest Feature Lets Music Fans ‘Share to TikTok’ from Spotify and Apple Music
TikTok on Thursday debuted a new feature that will more closely connect its app, which already influences which songs top the charts, to the streaming services where users discover and play their favorite music. Continue reading
YouTube Enables Shorts Creators To Request Brand Partnerships
YouTube’s looking to give Shorts creators another pathway to monetization, while it’s also adding new Data Story cards that aim to provide more insight into initial video performance. Continue reading
Meta’s Rolling out More Variable Ad Display Options
Meta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery approaches based on its systematic predictions of user response. Continue reading
LinkedIn Retires Celebratory Post Templates
LinkedIn has announced that it’s removing a range of its templated posts, those celebratory post types in the app that include lightly animated graphics of varying kinds. Continue reading
LinkedIn Adds Lead Gen Objective To Boosted Posts
LinkedIn’s adding another way to get more out of your lead generation efforts, with lead gen now available as an objective for boosted posts. Continue reading
YouTube Adds New Elements to Studio to Enhance Fan Interactions
YouTube’s providing more info on content performance, while it’s also adding more AI elements, in its latest update of its YouTube Studio app. Continue reading
Instagram Upgrades DMs with Focus on Creators
Instagram announced an update to DMs, its direct messages inbox, which will improve the experience for those who receive a lot of inbound messages, like creators and influencers. Continue reading
LinkedIn Launches its First AI Agent to Take on the Role of Job Recruiters
LinkedIn, the social platform used by professionals to connect with others in their field, hunt for jobs, and develop skills, is taking the wraps off its latest effort to build artificial intelligence tools for users. Continue reading
Instagram Downgrades Video Quality for Less Viewed Clips
In his weekly Q and A on IG Stories last week, Instagram boss Adam Mosseri noted that the quality of video for Stories and Reels posts can be reduced or increased at different times based on the engagement that each video receives. Continue reading
Instagram Announces Halloween-Themed Activations
Instagram has announced some spooky features for Halloween, including keyword-triggered animations in DMs, Stories templates, a Halloween font, and more. Continue reading
Snapchat Adds Halloween Lenses, ‘Footsteps’ on Snap Map
Snapchat has added some new activations for Halloween in its latest feature update, while it’s also got a new lock screen integration on iOS, and “Footsteps” to track your travels on the Snap Map. Continue reading
YouTube Adds Poll Stickers for Shorts, Ad Category Blocking for Channels
YouTube has added a new poll sticker option for Shorts, while it’s also updated its “Views” display to reflect the rise of Shorts viewing, and is experimenting with a new gamification element for Super Chat. Continue reading
X Updates Ad Platform To Optimize Performance for SMBs
While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m not sure it’s the main issue right now. Continue reading
TikTok Expands STEM Feed to All Users in the US, UK and Ireland
TikTok’s looking to expand its role in science education, by opening up its STEM feed to all users in the users in the U.S., U.K. and Ireland. Continue reading
Threads Rolls Out Mobile Analytics
Threads has launched analytics on mobile, which will make it easier to keep tabs on your performance in the app. Continue reading
TikTok Announces Electronic Music Hub
TikTok’s taking yet another step to solidify its connection with the music industry, this time focused on electronic music specifically, with the launch of a new Electronic Music Hub in the app. Continue reading
X Expands Access to Its Powerful ‘Radar’ Keyword Analytics Option
While X’s Premium offerings have been enough to entice a significant number of users to start paying for the app as yet, its latest updates to its analytics tools could be a significant value add for business users. Continue reading
YouTube Clarifies Shorts Changes, Expands Sponsored Content Tags
YouTube’s rolling out some updates to its channel membership badges, paid product placement options, as well as a change to the presentation of Shorts drafts. Continue reading
Instagram Launches New Profile Cards
After testing them out with selected creators over the past couple of months, Instagram has now announced a broader launch of its new profile cards, which provide a simple way to link people through to your IG presence. Continue reading
LinkedIn Announces Updates to Event Ads and AI Campaign Options
LinkedIn has announced some new ad options to help marketers tap into the rising popularity of video content in the app, while it’s also got some improvements for its automated campaign creation process. Continue reading
Threads Adds Active Status Indicators to Prompt Engagement
Threads is looking to enhance the real-time engagement element of the app, by adding active indicators that will signify when a user is online. Continue reading
YouTube Gets Better Playback Speed Controls, Collaborative Playlists in New Update
YouTube on Tuesday added new features to its mobile, web, and TV apps, including granular controls for playback speeds, a redesigned mini-player, collaborative playlists and badges. Continue reading
Meta Launches Updated Brand Safety Controls
Meta’s announced some expanded brand safety and placement tools for its ads, which will help brands manage how their promotions are shown across both Facebook and Instagram. Continue reading
X Removes Ad Revenue Share from Creator Payments Program
X is making a significant change to its creator monetization program, switching from ad revenue share to a percentage of Premium user payments as the financial pool for its participating creator payouts. Continue reading
YouTube Adds New Shorts Options, Landscape View for Studio Mobile
YouTube has announced a trio of new Shorts updates, as it seeks to build on the growth of the format, and get more people spending more time attached to the Shorts feed. Continue reading
Threads Is Developing a Communities Feature Called ‘Loops’
It looks like Threads is trying to help users find more relevant discussions in the app, via a new, in-development feature called “Loops,” which could make it easier to uncover topic-based communities. Continue reading
Meta Announces Image Animation and Video Expansion Tools
Meta has announced some new ad updates at Advertising Week, including AI video animation tools, expanded creator collaboration options, additional Collections promotion features, and more. Continue reading
Snapchat is Bringing Ads to the Chat Tab
Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends. Continue...
TikTok Rolls Out Automated Ad Targeting Options for the Holidays
TikTok has announced a range of new ad automation options, as it looks to maximize advertiser interest heading into the holiday push. Continue reading