Category

Design

Typography, layout, and the craft of building pages people actually finish reading. Twenty four articles and counting.

The slow web
Editor’s pick

The Slow Web: Why the Best Reading Experiences Are Getting Quieter

Serif type

Why Serif Type Is Quietly Coming Back

Screen resolution finally caught up with the letterform, and a generation of designers who only knew grotesques started noticing what they had been missing.

Personal sites

The Quiet Return of the Personal Site

People are building their own pages again, badly and on purpose, for the first time since the platforms made it unnecessary.

Archive pages

Your Archive Page Matters More Than Your Homepage

Homepages are for people who already know who you are. Archives are for the person deciding whether anything else here is worth their time.

Second page

Nobody Reads the Second Page of Anything

Pagination is a filing system that publishers like and readers ignore, and the numbers have always said so.

Design tokens

A Practical Guide to Design Tokens That Survive a Rebrand

Most token systems break the first time the brand changes, and they break for the same reason.

Reading habits

Reading in the Age of Infinite Scroll

The feed was designed to never end, which turns out to be a poor fit for anything you want to remember afterwards.