For a decade the web optimised for attention. The most interesting publishers are now optimising for something harder to measure: whether you actually finished.
Read the story
Most token systems break the first time the brand changes, and they break for the same reason: the tokens were named after what they looked like instead of what they were for.
Sleeper carriages have been dying in Europe for thirty years and refusing to finish the job. What you buy with the ticket is not transport.
Homepages are for people who already know who you are. Archives are for the person who arrived from a two year old link and is deciding whether anything else here is worth their time.
Read the story
Screen resolution finally caught up with the letterform, and a generation of designers who only knew grotesques started noticing what they had been missing.
People are building their own pages again, badly and on purpose, for the first time since the platforms made it unnecessary.
